2018-2019

Honda/Co-Grow Lab

tl;dr I worked with Honda’s CoGrowLab (CGL) to evolve some new feature ideas from concepts into consumer-tested prototypes and a pitch to HQ.

I had been part of previous concepting sessions with CGL, and was asked to help further develop an aspect of a concept centered around “family mobility.” I assembled a small team of UX and concept designers to bring the concept of new family-focused features to life.

We created a series of user journeys, powered by insights harvested from customer survey data - and built a strategic framework for the initiative to ensure that any new features accomplished the desired measurable outcomes of the concept. We started with sticky-note-level sketching for building up the journey and designed feature ideas to fulfill the archetypical young family’s needs during a short road trip.

We storyboarded the key moments of the journey, and developed high-fidelity wireframes and interaction-testing prototypes for the features. With the prototypes in hand, we recruited local Honda owners to talk about their needs as young families when they travel. We presented the prototypes and gathered feedback from the groups.

A final presentation was prepared for the team, including the original prototypes along with the insights gathered from the customer testing.

Beyond this, we worked with the WDPRO team on structuring UX and Design teams, and helping their internal teams evolve their design processes. This work included working with digital product stakeholders from across the organization to participate in the change management process.

Background & Work Examples /

Disney Parks

Riot Games

Honda

Call of Duty

Royal Caribbean